A tourism destination is a physical space where a visitor can stay overnight. It encompasses the cluster of products, services, activities, and experiences along the tourism value chain.

Our take is that…

Cannabis tourism is emerging as a niche sector within the broader tourism industry, especially in regions where cannabis has been legalized for recreational or even medical use.

This form of tourism leverages a growing interest in cannabis culture and its diverse uses. This offers unique experiences for tourists who are interested in learning more about this plant and its associated products.